Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effe More
Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effect of demographic, social, psychological factors and religious beliefs on consumers' ethical behavior. The target statistical population contains customers of chain stores in the Kermanshah city. A questionnaire is designed by the researchers for collecting data. In order to analyze the data, SPSS software is used for descriptive and inferential statistics. The results show that demographic factors, social factors, psychological and religious beliefs influence the ethical behavior of the consumer and Socio-cultural factors that most influence the ethical behavior of consumers. The results of research can be used by Manufacturers and marketers in the field of environmental protection and encouraging consumers to take ethical consumption.
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An examination of consumer behavior when buying from chain stores has shown that a significant portion of customers' purchasing volume is impulse and unplanned, so this research seeks to identify consumer characteristics and behavior and its impact on impulse buying in More
An examination of consumer behavior when buying from chain stores has shown that a significant portion of customers' purchasing volume is impulse and unplanned, so this research seeks to identify consumer characteristics and behavior and its impact on impulse buying in chain stores in Mashhad from the perspective of ethical marketing . The present study is a survey research, a research study and a goal-oriented study, a research-developmental study. The statistical population of this study is the customers of Mashhad chain stores. The sampling method was based on cluster sampling. The standard questionnaire was used to collect the required information and the partial least squares method and Smart PLS software were used to analyze the data. Based on this analysis, the effective factors including individual characteristics, situational characteristics, motivational characteristics and product characteristics have been identified and the results show the effect of all the above factors on the impulse buying behavior of customers from Mashhad chain stores based on consumer characteristics and behavior are among the characteristics and individual and situational factors that have the greatest impact on the impulse buying behavior of customers from chain stores.
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